CHOICE
CHOICE
CHOICE
DIGITAL
DIGITAL
DIGITAL
BRANDING
BRANDING
MARKETING
MARKETING
MESSAGING
MESSAGING
WEBSITE
WEBSITE
meet the client
meet the client
Choice Digital
Choice Digital
Denver, Colorado, United States, Dec 2022- June 2023
Denver, Colorado, United States, Dec 2022- June 2023
THE CHALLENGE
THE CHALLENGE
Develop brand strategy and visual identity for a tech start-up to bolster their growth, enable them to serve more customers, position themselves as the default provider of branded currencies
Develop brand strategy and visual identity for a tech start-up to bolster their growth, enable them to serve more customers, position themselves as the default provider of branded currencies
The solution
The solution
Conducted creative workshops to enable Choice Digital’s founders to understand that branding is not just about nice visuals but actually understanding its impact on business growth
Conducted competitor landscape analysis to develop a brand strategy to differentiate Choice Digital as a finance firm that is not transactional, but rather one that builds relationships
Helped Choice Digital empower over 30 million customers with diverse payment options following the brand launch
Conducted creative workshops to enable Choice Digital’s founders to understand that branding is not just about nice visuals but actually understanding its impact on business growth
Conducted competitor landscape analysis to develop a brand strategy to differentiate Choice Digital as a finance firm that is not transactional, but rather one that builds relationships
Helped Choice Digital empower over 30 million customers with diverse payment options following the brand launch
Service
Service
Brand Strategy, Visual Identity Design, Logo Design, Brand Guidelines, Brand Messaging, Website Design, Marketing Collateral
Brand Strategy, Visual Identity Design, Logo Design, Brand Guidelines, Brand Messaging, Website Design, Marketing Collateral
