EXPLORE
EXPLORE
EXPLORE
SIMPLICITY
SIMPLICITY
SIMPLICITY
BRANDING
BRANDING
MARKETING
MARKETING
MESSAGING
MESSAGING
WEBSITE
WEBSITE
meet the client
meet the client
Explore Simplicity
Explore Simplicity
San Jose, California, United States, Dec 2022- Feb 2023
San Jose, California, United States, Dec 2022- Feb 2023
THE CHALLENGE
THE CHALLENGE
A brand refresh to help Explore Simplicity better connect with Black-owned small businesses and general contractors to create more impact in their community
A brand refresh to help Explore Simplicity better connect with Black-owned small businesses and general contractors to create more impact in their community
The solution
The solution
Conducted market research to understand the pain points and goals of the targeted audience to inspire the brand strategy and visual direction
Developed a logo and visual identity system reflecting Explore Simplicity’s professional, reliable and relatable attributes
Helped restructure the services and offerings to be able to easily navigate on a user-friendly website
Conducted market research to understand the pain points and goals of the targeted audience to inspire the brand strategy and visual direction
Developed a logo and visual identity system reflecting Explore Simplicity’s professional, reliable and relatable attributes
Helped restructure the services and offerings to be able to easily navigate on a user-friendly website
Service
Service
Brand Strategy, Logo Design, Brand Messaging, Brand Guidelines, Website Design, Social Media Assets, Capabilities Deck
Brand Strategy, Logo Design, Brand Messaging, Brand Guidelines, Website Design, Social Media Assets, Capabilities Deck
