UNCLE DAVE'S
COOKIES
BRANDING
MARKETING
MESSAGING
WEBSITE
meet the client
Uncle Dave's Cookies
THE CHALLENGE
Brand strategy and visual identity creation to help Uncle Dave’s Cookies connect with people experiencing grief. Uncle Dave’s helps them navigate grief, find comfort, care, and community by selling homemade cookies with a special touch that inspires healing.
The solution
We created their brand messaging of “Homemade healing” which inspired the design process. This allowed us to craft a visual identity that felt homemade, special, and heartfelt.
We conducted market research and interviewed 50+ people who all experienced grief or witnessed someone experiencing grief. We used our insights to create a messaging and visual identity system that speaks to both users.
Service
Brand Strategy, Logo Design, Brand Messaging, Brand Guidelines
