meet the client

meet the client

Uncle Dave's Cookies

Uncle Dave's Cookies

explore-simplicity
explore-simplicity

THE CHALLENGE

THE CHALLENGE

Brand strategy and visual identity creation to help Uncle Dave’s Cookies connect with people experiencing grief. Uncle Dave’s helps them navigate grief, find comfort, care, and community by selling homemade cookies with a special touch that inspires healing.

Brand strategy and visual identity creation to help Uncle Dave’s Cookies connect with people experiencing grief. Uncle Dave’s helps them navigate grief, find comfort, care, and community by selling homemade cookies with a special touch that inspires healing.

The solution

The solution

  • We created their brand messaging of “Homemade healing” which inspired the design process. This allowed us to craft a visual identity that felt homemade, special, and heartfelt.

  • We conducted market research and interviewed 50+ people who all experienced grief or witnessed someone experiencing grief. We used our insights to create a messaging and visual identity system that speaks to both users.

     

  • We created their brand messaging of “Homemade healing” which inspired the design process. This allowed us to craft a visual identity that felt homemade, special, and heartfelt.

  • We conducted market research and interviewed 50+ people who all experienced grief or witnessed someone experiencing grief. We used our insights to create a messaging and visual identity system that speaks to both users.

     

Service

Service

Brand Strategy, Logo Design, Brand Messaging, Brand Guidelines

Brand Strategy, Logo Design, Brand Messaging, Brand Guidelines

explore-simplicity-brand-color
explore-simplicity-brand-color
explore-simplicity-brand-logo
explore-simplicity-brand-logo
explore-simplicity-brand-logo
explore-simplicity-brand-logo
explore-simplicity
explore-simplicity
explore-simplicity
explore-simplicity
explore-simplicity
explore-simplicity