ALIGNED
ALIGNED
ALIGNED
BRANDING
BRANDING
MERCHANDISE DESIGN
MERCHANDISE DESIGN
meet the client
meet the client
Aligned
Aligned
London, United Kingdom December 2021 to February 2022
London, United Kingdom December 2021 to February 2022
THE CHALLENGE
THE CHALLENGE
Create a logo, visual identity and merchandise design for an athletic apparel brand bridging the gap between fitness, wellness, and spirituality.
Create a logo, visual identity and merchandise design for an athletic apparel brand bridging the gap between fitness, wellness, and spirituality.
The solution
The solution
Aligned closely with the client’s brief to create an innovative re-envisioning of the chakra symbols as the basis for the visual identity
Determine the middle ground between the yoga backpacker and fitness enthusiast demographics to create a design direction that is cosmic, holistic and driven
Created merchandise design for towels, water bottles, fitness headbands, drawstring bags, gym bags, hats, and travel mugs
Aligned closely with the client’s brief to create an innovative re-envisioning of the chakra symbols as the basis for the visual identity
Determine the middle ground between the yoga backpacker and fitness enthusiast demographics to create a design direction that is cosmic, holistic and driven
Created merchandise design for towels, water bottles, fitness headbands, drawstring bags, gym bags, hats, and travel mugs
Service
Service
Brand Strategy, Logo Design, Visual Concept Ideation, Merchandise and Apparel Design.
Brand Strategy, Logo Design, Visual Concept Ideation, Merchandise and Apparel Design.
