meet the client

meet the client

Explore Simplicity

Explore Simplicity

San Jose, California, United States, Dec 2022- Feb 2023

San Jose, California, United States, Dec 2022- Feb 2023

explore-simplicity
explore-simplicity

THE CHALLENGE

THE CHALLENGE

A brand refresh to help Explore Simplicity better connect with Black-owned small businesses and general contractors to create more impact in their community

A brand refresh to help Explore Simplicity better connect with Black-owned small businesses and general contractors to create more impact in their community

The solution

The solution

  • Conducted market research to understand the pain points and goals of the targeted audience to inspire the brand strategy and visual direction

  • Developed a logo and visual identity system reflecting Explore Simplicity’s professional, reliable and relatable attributes

  • Helped restructure the services and offerings to be able to easily navigate on a user-friendly website  

  • Conducted market research to understand the pain points and goals of the targeted audience to inspire the brand strategy and visual direction

  • Developed a logo and visual identity system reflecting Explore Simplicity’s professional, reliable and relatable attributes

  • Helped restructure the services and offerings to be able to easily navigate on a user-friendly website  

Service

Service

Brand Strategy, Logo Design, Brand Messaging, Brand Guidelines, Website Design, Social Media Assets, Capabilities Deck

Brand Strategy, Logo Design, Brand Messaging, Brand Guidelines, Website Design, Social Media Assets, Capabilities Deck

explore-simplicity-brand-color
explore-simplicity-brand-color
explore-simplicity-brand-logo
explore-simplicity-brand-logo
explore-simplicity-brand-logo
explore-simplicity-brand-logo
explore-simplicity
explore-simplicity
explore-simplicity
explore-simplicity
explore-simplicity
explore-simplicity
explore-simplicity-web-design
explore-simplicity-web-design
explore-simplicity-web-design
explore-simplicity-web-design
explore-simplicity-web-design
explore-simplicity-web-design