HOODLUM
HOODLUM
HOODLUM
HIPPIE
HIPPIE
HIPPIE
BRANDING
BRANDING
VISUAL IDENTITY
VISUAL IDENTITY
meet the client
meet the client
hoodlum hippie
hoodlum hippie
Charlotte, North Carolina, United States, Feb 2023 - Apr 2023
Charlotte, North Carolina, United States, Feb 2023 - Apr 2023
THE CHALLENGE
THE CHALLENGE
Brand strategy and visual identity help Hoodlum Hippie better connect with young indie music artists and to gain more exposure in North Carolina’s music scene
Brand strategy and visual identity help Hoodlum Hippie better connect with young indie music artists and to gain more exposure in North Carolina’s music scene
The solution
The solution
Help Hoodlum Hippie narrow down from having too many offerings to a select few that matters to their audience
Interview artists in North Carolina to understand the unique challenges they face being alternative LGBTQ+ music artists
Developed a visual identity reflecting the vibrant, bold, and artistic attributes of their target audience, backed by a series of creative workshops, market research, and stylescapes to inform the visual design direction.
Help Hoodlum Hippie narrow down from having too many offerings to a select few that matters to their audience
Interview artists in North Carolina to understand the unique challenges they face being alternative LGBTQ+ music artists
Developed a visual identity reflecting the vibrant, bold, and artistic attributes of their target audience, backed by a series of creative workshops, market research, and stylescapes to inform the visual design direction.
Service
Service
Brand Strategy, Logo Design, Brand Guidelines
Brand Strategy, Logo Design, Brand Guidelines
